To properly develop your company’s culture and achieve success on social media, you need to manage to find a balance between your company’s personality and the professional services you offer.
You can call this your company’s culture sweet spot. But how can you get there?
Being Personal and Professional
Social media, in its very nature, is personal. People using it and interacting with companies want to see that the companies are approachable, that they have a personality. They want to hear the voice of the organisation, or they won’t be interested in hearing what you have to offer.
You need to be able to get there. You have to build credibility and trust by expressing the social personality of the brand and your team, but you have to maintain a professional image at the same time.
It is not as hard as you might think, and we’ll show you why.
The Priority Needs to be on Professionalism
Everything on social media strives towards being personal, but you have to remain professional when you have a company.
It might sound like you have to adjust to the standards of social media, and that’s true. However, the thing is that these standards go in hand with professionalism because businesses on social media maintain a professional image even though they have adjusted to the platform.
The thing here is that you have to be honest and trustworthy, and you can still be professional all the time. You also need to establish an image of your brand and company as real experts in the field. It will, by default, attract people to your company.
How to Promote Your Personality Through Professionalism?
The first thing that you must know here is that your company’s personality is achieved through the people that work for it. Companies that realise this promote their teams on their pages when they are looking to recruit new members.
There’s nothing better than promoting your company by showing a great team behind it that’s also working on achieving the causes that they and the company believe in. This way you present your company as a great place to work, and people will see that.
Now, when it comes to posts, they also need to follow the current events in your industry, because in this way you will conclusively show that your company is active, responsive, and modern.
What’s more, you shouldn’t forget the humour. No one can survive in this world without an occasional smile, and fun can do wonders for your company’s image and culture. You don’t have to overdo it, but you should employ the benefits of humour from time to time.
As you can see, finding a sweet spot in the culture of the company is not difficult at all, you only have to employ our suggestions and be patient. You’ll do good to remember that the most successful companies out there have already found the right balance between professional services and personality.
For more advice; you can call Rec-Social at (+44) 02033895217. We will help you find that sweet spot for your company and lead you on the path of success.